著作目錄

Yang, Y., Wang, C. C., Chou, P. L., Tien, C. Y., Wen, J. C., & Chen, N. H. (2026). Evaluating Human-Based and Large Language Model-Based Content Analysis: A Case Study on Negative Word-of-Mouth Classification in Social Media. Computers in Human Behavior, 108904. https://doi.org/10.1016/j.chb.2026.108904 https://www.sciencedirect.com/science/article/pii/S0747563226000014?dgcid=author

Yang, Y.-J., Wang, C.-C., Chen, Y.-H., & Chen, H.-M. (2025). Students’ behavioral intentions toward generative AI in education: Task-technology fit and moral obligations. Journal of Education and E-Learning Research, 12(4), 675–684. https://doi.org/10.20448/jeelr.v12i4.7862 (Scopus)

Lin, CY., Wang, CC. Why do graduate students use generative AI in thesis writing? The influence of self-efficacy, time pressure, and trust. Curr Psychology, 44, 12071–12086 (2025). https://doi.org/10.1007/s12144-025-08003-7 (SSCI)

Yann-Jy Yang, Sheng-Hsiang Yang, Ko-Hui Wu, Ruei-Xu Zhang, Chih-Chien Wang (2025). Adoption of Generative Artificial Intelligence: The Roles of Perceived Usefulness, Self-Efficacy, and Workload. TEM Journal -Technology Education Management Informatics, 14(4), 2926-2934. https://doi.org/10.18421/TEM144-03 (ESCI, Scopus)

Wang, C. C., Lin, Y. F., Hsieh, Y. C., & Kao, Y. (2025). Using video titles to predict YouTube audience behavior based on machine learning. Journal of Theoretical and Applied Information Technology, 103(8). https://www.jatit.org/volumes/Vol103No8/33Vol103No8.pdf (Scopus)

Wang, C. C., Chang, S. C., & Yu, Y. H. (2025). Using gamification to enhance learning: A college course case study. Entertainment Computing, 54, 100942. https://doi.org/10.1016/j.entcom.2025.100942 (SSCI)

YJ Yang, CC Wang (2025), Will Graphic Designers Become Obsolete? Examining Individuals' Intentions to Self-Design Using Generative Artificial Intelligence Tools and the Role of Self-Efficacy, 30th International Conference on IT Applications and Management.

Wang, C. C., Chang, S. C., & Hsieh, I. H. (2025). Motives for following social media influencers: Scale development and validation. Information Development, 02666669241309014. pp. 1-25, https://doi.org/10.1177/02666669241309014 (SSCI)

Chuang, Y. H., Wang, C. C., Hsiao, C. Y., Lu, C. Y., Wu, J. C., & Hou, W. H. (2024). Experiences and perspectives related to shared decision-making among outpatients with degenerative joint disease in Taiwan: a qualitative study. BMJ open, 14(2), e075693. (SCI)

Wen, Y. F., Chang, W. H., Wang, C. C., & Yang, K. L. (2024). Fake news detection and corpus establishment from comment data for social network posts. Social Network Analysis and Mining, 14(1), 222. (ESCI)

Wang, C. C., Chang, S. C., & Lu, C. H. (2024). Exploring and clustering the influence of social media influencers. Contemporary Management Research, 20(1), 25-45.

汪志堅, 張淑楨, & 郭家妤. (2024). 網紅代言人影響力: 量表發展與驗證. 電子商務學報. (TSSCI)

Yang, Y. J., & Wang, C. C. (2023). Electric Scooter Purchase Intentions: The Influence of Environmental Concern, Price Consciousness, and Social Norms. Journal of Information Technology Applications and Management, 30(5), 21-40.

Liu, H. C., Day, M. Y., & Wang, C. C. (2023, August). Speech-to-speech Low-resource Translation. In 2023 IEEE 24th International Conference on Information Reuse and Integration for Data Science (IRI) (pp. 91-95). IEEE.

Yang, Y. J., & Wang, C. C. (2023, January). Recently Research on Social Media Influencers. In 2023 International Conference On Cyber Management And Engineering (CyMaEn) (pp. 444-448). IEEE .

汪志堅、張淑楨、郭家妤，網紅代言人影響力：量表發展與驗證，電子商務學報，2023。（已接受）(TSSCI)

楊運秀、汪志堅、何英嫚，直播贈禮動機量表發展與驗證，電子商務學報，2022年。(TSSCI)

Wang, C. C., Day, M. Y., & Wu, C. L. (2022). Political Hate Speech Detection and Lexicon Building: A Study in Taiwan. IEEE Access, 10, 44337-44346. (SCI)

Tsai, P. S., Wang, C. C., Lan, Y. H., Tsai, H. W., Hsiao, C. Y., Wu, J. C., ... & Hou, W. H. (2022). Effectiveness of question prompt lists in patients with breast cancer: A randomized controlled trial. Patient Education and Counseling. (SCI)

周峰莎, 賴明政, 汪志堅, 張紘毓, & 蔡坤宏. (2022). 好奇與惱怒: 誘餌式網路文章標題的正負面效應. 管理與系統, 29(1), 1-28. (TSSCI)

Wang, C. C., Chang, S. C., & Chen, P. Y. (2021). The Brand Sustainability Obstacle: Viewpoint Incompatibility and Consumer Boycott. Sustainability, 13(9), 5174. (SSCI/SCI)

Wang, C. C. (2020). Fake news and related concepts: Definitions and recent research development. Contemporary Management Research, 16(3), 145-174. (Scopus)

Chang, S. C., Wang, C. C., & Kuo, C. Y. (2020). Social media influencer research: A bibliometric analysis. International Journal of Electronic Commerce Studies, 11(2), 75-86. (Scopus)

Chou, F. S., Wang, C. C., Lai, M. C., Tung, C. H., Yang, Y. J., & Tsai, K. H. (2020). Persuasiveness of organic agricultural products: Argument strength, health consciousness, self-reference, health risk, and perceived fear. British Food Journal. (SCI)

Wang, C. C., & Chiang, C. Y. (2019). Analyzing Online Fake Business News Communication and the Influence on Stock Price: A Real Case in Taiwan. Journal of Information Technology Applications and Management, 26(6), 1-12.

Wang, C. C., & Feng-Sha, C. H. O. U. (2019). Audiences’ motives for watching live video streaming. Contemporary Management Research, 15(4), 273-285. (Scopus)

Wang, Chih-Chien; Day, Min-Yuh; Chen, Chien-Chang; Liou, Jia-Wei; Detecting spamming reviews using long short-term memory recurrent neural network framework, Proceedings of the 2nd International Conference on E-commerce, E-Business and E-Government, 16-20, 2018.

楊運秀; 汪志堅; 張云榕; 從消費者抗拒探討行動廣告的惱怒與規避, 行銷科學學報, 14, 1, 71-94, 2018.

黃營杉; 林清河; 汪志堅; 台灣管理教育與管理研究的現況與展望, 商略學報, 10, 4, 239-262, 2018.

汪志堅; 戴敏育; 陳建彰; 林昱叡; 劉家瑋; 網軍虛假網路口碑的分析與偵測: 行為分析, 社會網絡, 語音分析, 人工智慧偵測, TANET2018 臺灣網際網路研討會, 1416-1421, 2018. (Best Paper Award)

Yang, Yann-Jy; Wang, Chih-Chien; Chen, Chien-Chang; Recent Development Trend of Electronic Commerce Research: 2000 to 2016, Contemporary Management Research, 13, 2, 2017. (Scopus)

Wang, Chih-Chien; Chou, Feng-Sha; Recently Development of Consumer Behavior Research: A Bibliometric Analysis, Xing Xiao Ping Lun, 14, 1, 1, 2017.

汪志堅; 周峰莎; 消費者行為研究的發展與回顧., Marketing Review/Xing Xiao Ping Lun, 14, 1, 2017.

Day, Min-Yuh; Wang, Chih-Chien; Chen, Chien-Chang; Yang, Shao-Chieh; Exploring Review Spammers by Review Similarity: A Case of Fake Review in Taiwan, The Third International Conference on Electronics and Software Science (ICESS 2017), 2017.

Wang, Chih-Chien; Day, Min-Yuh; Chen, Chien-Chang; Liou, Jai-Wei; Temporal and Sentimental Analysis of A Real Case of Fake Reviews in Taiwan, IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, 729-736, 2017.

林玗靜; 戴敏育; 汪志堅; 陳建彰; 植基於文字探勘的立委候選人選舉政見相似度分析, TANET2017 臺灣網際網路研討會, 991-996, 2017.

Wang, Chih-Chien; Day, Min-Yuh; Lin, Yu-Ruei; Toward understanding the cliques of opinion spammers with social network analysis, Advances in Social Networks Analysis and Mining (ASONAM), 2016 IEEE/ACM International Conference on, 1163-1169, 2016.

Wang, Chih-Chien; Yang, Yolande Yun-Hsiou; Tseng, Chiao-Yun; Always on Duty? The positive and Negative effects of using Mobile Social Networking Tools for Work., PACIS, 270, 2016.

Hilletofth, Per; Rampa, Vittorio; Wen, Yean-Fu; Wang, Chih-Chien; Chen, Chien-Chang; Special Issue on Advances in Mobile Computing and Applications: International Journal of Ad Hoc and Ubiquitous Computing, 2016, Vol. 21, No. 4, 2016. (SCI)

賴明政; 汪志堅; 周峰莎; 楊燕枝; 恐懼訴求下預防調控焦點對風險知覺與因應之影響, 管理評論, 35, 4, 75-93, 2016.

Lai, Ming-Cheng; Wang, Chih-Chien; Chou, Feng-Sha; Yang, Yann-Jy; The Influence of Prevention Focus of Self-Regulatory on Risk Perception and Response under Fear Appeals, 管理評論, 35, 4, 165-179, 2016. (TSSCI)

Wang, Chih-Chien; Day, Min-Yuh; Lin, Yu-Ruei; A real case analytics on social network of opinion spammers, 2016 IEEE 17th International Conference on Information Reuse and Integration (IRI), 623-630, 2016.

Chen, Chien-Chang; Chen, Wen-Sheng; Lin, Yu-Jing; Wang, Chih-Chien; The Current Development of Open Election Data in Taiwan, Proceedings of the The 3rd Multidisciplinary International Social Networks Conference on SocialInformatics 2016, Data Science 2016, 50, 2016.

Wang, Chih-Chien; Li, Ming-Zhe; Yang, Yolande YH; Perceived Usefulness of Word-of-Mouth: An Analysis of Sentimentality in Product Reviews, Multidisciplinary Social Networks Research: Second International Conference, MISNC 2015, Matsuyama, Japan, September 1-3, 2015. Proceedings, 540, 448, 2015.

Wang, Chih-Chien; Chou, Feng-Sha; Chen, Chiao-Chieh; Yang, Yann-Jy; Negativity Bias Effect in Helpfulness Perception of Word-of-Mouths: The Influence of Concreteness and Emotion, Multidisciplinary Social Networks Research: Second International Conference, MISNC 2015, Matsuyama, Japan, September 1-3, 2015. Proceedings, 540, 425, 2015.

Lai, Ming-Cheng; Chou, Feng-Sha; Wang, Chih-Chien; Yang, Yann-Jy; INFLUENCE OF PERCEIVED RISK OF SMOKING AND SECOND-HAND SMOKE ON SELF-REGULATORY BEHAVIOR AMONG PREGNANT TAIWANESE WOMEN., The Southeast Asian journal of tropical medicine and public health, 46, 6, 1092-1102, 2015. (SCI)

Wang, Chih-Chien; Hsu, Ming-Chang; An exploratory study using inexpensive electroencephalography (EEG) to understand flow experience in computer-based instruction, Information & Management, 51, 7, 912-923, 2014. (SSCI)

Wang, Chih-Chien; Wang, Kai-Li; Beyond Flow Experience: Learners' positive and Negative Emotions Related to Computer-Based Instruction., PACIS, 268, 2014.

Wang, Chih-Chien; Yang, Yolande Yun-Hsiou; Shen, I; Self-Present by Avatars in Multiplayer Online Role-Playing Games: the Influence of Self-Esteem, Online Disinhibition, and Self-Discrepancy., PACIS, 61, 2014.

Wang, Chih-Chien; Yang, Yolande Yun-Hsiou; Wang, Peihua; Sharing Word-of-Mouths or not: the difference between Independent and Interdependent Self-Construal., PACIS, 56, 2014.

Wang, Chih-Chien; Wang, Pei-Hua; Yang, Yolande YH; Opinion Leadership and Negative Word-of-Mouth Communication, International Conference, MISNC, 36-47, 2014.

Yun-Hsiou Yang, Yolande; Shen, I; Wang, Chih-Chien; Portrayals of Family Members' Roles on Taiwanese TV Commercials: A Content Analysis., Marketing Review/Xing Xiao Ping Lun, 11, 2, 2014.

Wang, Chih-Chien; Wang, Kai-Li; Chen, Chien-Chang; Yang, Yann-Jy; Flow and Learning Emotions in Computer Education, Journal of Information Technology Applications & Management, 21, 3, 53-64, 2014.

楊運秀; 沈毅; 汪志堅; 電視廣告中家庭成員角色形象之內容分析, 行銷評論, 11, 2, 155-173, 2014.

Yang, Yolande Yun-Hsiou; Shen, I; Wang, Chih-Chien; Portrayals of Family Members' Roles on Taiwanese TV Commercials: A Content Analysis, Xing Xiao Ping Lun, 11, 2, 155, 2014.

Wang, Chih-Chien; Wang, Kai-Li; Chen, Chien-Chang; Rethinking Flow Theory: The Role of Learning Emotions in Computer Education, The 12th International Conference on IT Applications and Management, 2014.

Lai, Ming-Cheng; Chou, Feng-Sha; Yang, Yann-Jy; Wang, Chih-Chien; Lee, Ming-Chang; Tobacco Use and Environmental Smoke Exposure among Taiwanese Pregnant Smokers and Recent Quitters: Risk Perception, Attitude, and Avoidance Behavior, International journal of environmental research and public health, 10, 9, 4104-4116, 2013.

Chen, Chien-Chang; Wang, Chih-Chien; Internet as indispensable everywhere: the introduction to the advances in internet technologies and applications special issue, Journal of Computers, 8, 7, 1633-1635, 2013.

Wang, Chih-Chien; Hsu, Ming-Chang; Flow Experience and Challenge-Skill Balance in E-Learning., PACIS, 203, 2013.

Wang, Chih-Chien; Yeh, Wei-Jyh; Avatars with Sex Appeal as Pedagogical Agents: Attractiveness, Trustworthiness, Expertise, and Gender Differences, Journal of Educational Computing Research, 48, 4, 403-429, 2013.

方文昌; 汪志堅; 回顧與展望: 行銷評論發行十周年刊登論文彙編, 行銷評論, 10, 4, 459-473, 2013.

曾乙婷; 汪志堅; 楊運秀; 情緒效價對廣告態度的影響, 行銷評論, 10, 4, 441-457, 2013.

汪志堅; 楊運秀; 李明倩; 拒菸廣告的恐懼訴求對年輕族群的說服效果: 調控焦點與訊息框架之影響, 台灣公共衛生雜誌, 32, 1, 62-74, 2013.

汪志堅; 陳翔; 江義平; 江維彬; Facebook 社交網站使用因素之量表發展與驗證, 電子商務學報, 15, 3, 319-351, 2013.

Wang, Chih-Chien; Wang, Pei-Hua; Yang, Yann-Jy; Yang, Yolande YH; Negative Word-of-Mouths in Online Community, Journal of Information Technology Applications & Management, 20, 3, 79-92, 2013.

Wang, Chih-Chien; Yang, Yun-Hsiou; Lee, Ming-Chian; The persuasive effect of an appeal to fear in anti-tobacco advertisements: the influences of self-regulation and message framing in young adults, Taiwan Gong Gong Wei Sheng Za Zhi, 32, 1, 74, 2013.

Wang, Chih-Chien; Wu, Yi-Huan; 情緒發洩, 報復與利他: 服務失誤後之線上負面口碑, 臺大管理論叢, 24, 1, 173-205, 2013.

Yang, Yannjy; Wang, Chih-Chien; Trend of Using Eye Tracking Technology in Business Research, 2013.

Zeng, Yi-Ting; Wang, Chin-Chien; Yang, Yolande Yun-Hsiou; The Influence of Emotional Valence on Attitudes toward the Commercial Firms, Xing Xiao Ping Lun, 10, 4, 441, 2013.

汪志堅; 吳宜環; Emotional Episode, Retaliation and Altruism: Negative Online Word-of-Mouths after Service Failure/情緒發洩, 報復與利他: 服務失誤後之線上負面口碑, Tai Da Guan Li Lun Cong, 24, 1, 173, 2013.

Wang, Chih-Chien; Wu, Yi-Huan; Emotional episode, retaliation and altruism: Negative online word-of-mouths after service failure, NTU Management Review, 24, 1, 173-206, 2013.

Wang, Chih-Chien; Chien, Hung-Yu; Believe or Skepticism? An Empirical Study on Individuals’ Attitude to Blog Product Review, International Journal of Innovation, Management and Technology, 3, 4, 343-348, 2012.

Wang, Chih-Chien; Tsai, Hsien-Tung; Lee, Ming-Chian; Persuasiveness of Online Advertisement with Fear Appeals: The Influence of Self-Regulatory Focus and Involvement, International Journal of Electronic Commerce Studies, 3, 1, 187-190, 2012.

Yang, Yannjy; Wang, Chih-Chien; Lai, Ming-Cheng; Using bibliometric analysis to explore research trend of electronic word-of-mouth from 1999 to 2011, International Journal of Innovation, Management and Technology, 3, 4, 337-342, 2012.

Wang, Chih-Chien; Chiang, I-Ping; Chuang, Chen-Fu; Recent development of the virtual community research: A citation and co-citation analysis, 2010 International Conference on E-business, Management and Economics. IPEDR, 3, 2011.

Wung, Chih-Chien; Hu, Wen-Chien; Bibliometric Analysis of Advertising Endorser Research in Marketing, International Proceedings of Economics Development & Research, 3, 102-106, 2011.

Ong, Chorng-Shyong; Chang, Shu-Chen; Wang, Chih-Chien; Comparative loneliness of users versus nonusers of online chatting, Cyberpsychology, Behavior, and Social Networking, 14, 1月2日, 35-40, 2011. (SSCI)

吳宗禮; 資訊管理; 汪志堅; 鄭王駿; 實踐大學; 管理學院; 國立臺北大學; 商學院; 實踐大學; 資訊科技與管理學系; 電子商務與數位生活研討會, 2011.

Wang, Chih-Chien; Chen, Chien-Chang; Electronic commerce research in latest decade: A literature review, International Journal of Electronic Commerce Studies, 1, 1, 1月14日, 2010.

Wang, Chih-Chien; Wang, Yi-Ting; Persuasion effect of e-WOM: The impact of involvement and ambiguity tolerance, Journal of Global Academy of Marketing, 20, 4, 281-293, 2010.

Wang, Chih-Chien; Chang, Ya-Ting; Cyber relationship motives: Scale development and validation, Social Behavior and Personality: an international journal, 38, 3, 289-300, 2010.

Yang, Yann_Jy; Wang, Chih_Chien; Creativity among R&D professional: Supervisory support and personality traits, Asian Journal of Technology Innovation, 18, 1, 229-248, 2010. (SSCI)

Yang, Y; Wang, C; Recent Development in Online Auction Research: A Literature Review, Proceedings of Business and Information, 7, 1, 2010.

Wang, Chih-Chien; Wang, Yi-Ting; Who is Everyone's Darling in Cyberspace? The Characteristics of Popular Online Daters, International Journal of Cyber Society and Education, 3, 1, 69-98, 2010.

汪志堅; 消費者_為, 台_縣: 全華圖書, 2010.

方文昌; 汪志堅; 電子商務, 台北: 智勝文化事業有限公司, 2010.

Wang, Chih-Chien; Chen, Chun-An; Jiang, Jui-Chin; The impact of knowledge and trust on e-consumers’ online shopping activities: an empirical study, Journal of computers, 4, 1, 11月18日, 2009.

Wang, Chih-Chien; Yang, Yann-Jy; NORMATIVE LEGITIMACY IN THE COMMERCIALIZATION OF ONLINE COMMUNITY WEBSITE, Proceedings of the Ninth International Conference on Electronic Business, 2009.

Wang, Chih_Chien; Lo, Shao_Kang; Fang, Wenchang; Extending the technology acceptance model to mobile telecommunication innovation: The existence of network externalities, Journal of Consumer Behaviour: An International Research Review, 7, 2, 101-110, 2008.

Wang, Chih-Chien; Wang, Chia-Hsin; Helping others in online games: Prosocial behavior in cyberspace, CyberPsychology & Behavior, 11, 3, 344-346, 2008. (SSCI)

Wang, Chih-Chien; Yang, Hui-Wen; Passion for online shopping: The influence of personality and compulsive buying, Social Behavior and Personality: an international journal, 36, 5, 693-706, 2008. (SSCI)

Jiang, Jui-Chin; Chen, Chun-An; Wang, Chih-Chien; Knowledge and trust in E-consumers' online shopping behavior, Electronic Commerce and Security, 2008 International Symposium on, 652-656, 2008.

Wang, Chih-Chien; Hsiung, Wei; Attitudes towards online infidelity among Taiwanese college students, International Journal of Cyber Society and Education, 1, 1, 61-78, 2008.

Wang, Chih-Chien; Chang, Shu-Chen; Online Word of Mouth as a Determination in Adolescents’ Purchase Decision Making: the Influence of Expertise and Involvement, Communications of the IBIMA, 4, 1, 1月7日, 2008.

Wang, Chih-Chien; Chen, Yu-Tzu; The influence of passion and compulsive buying on online auction addiction, 2008 IEEE Asia-Pacific Services Computing Conference, 1187-1192, 2008.

汪志堅; 總編輯的話, Electronic Commerce Studies, 6, 4, 399-399, 2008.

Wang, C-C; Lee, Y-C; Display online store products by automatic merchandise classification based on product similarity, 2008 4th IEEE International Conference on Management of Innovation and Technology, 710-715, 2008.

Wang, Chih-Chien; Chang, Shu-Chen; Online chat dependency: The influence of social anxiety, IEICE TRANSACTIONS on Information and Systems, 91, 6, 1622-1627, 2008. (SCI)

Wang, Chih-Chien; Chu, Yi-Shiu; Harmonious passion and obsessive passion in playing online games, Social Behavior and Personality: an international journal, 35, 7, 997-1006, 2007. (SSCI)

Wang, Chih-Chien; Yang, Yann-Jy; Personality and intention to share knowledge: An empirical study of scientists in an R&D laboratory, Social Behavior and Personality: an international journal, 35, 10, 1427-1436, 2007. (SSCI)

Wang, Chih-Chien; Chen, Sheng-Yi; Using header session messages to anti-spamming, Computers & Security, 26, 5, 381-390, 2007. (SCI)

Wang, Chih-Chien; Yang, Yann-Jy; Condorcet criterion to support consumer decision making for online shopping, Journal of Statistics and Management Systems, 10, 3, 377-393, 2007.

汪志堅; 消費者行為, 2007.

Wang, Chih-Chien; Lai, Cheng-Yu; Knowledge contribution in the online virtual community: Capability and motivation, International Conference on Knowledge Science, Engineering and Management, 442-453, 2006.

Wang, Chih-Chien; Yang, Hui-Wen; Passion and dependency in online shopping activities, CyberPsychology & Behavior, 10, 2, 296-298, 2006. (SSCI)

Wang, Chih-Chien; Yang, Yolande Yun-Hsiou; A content analysis of Taiwanese television commercials containing the Japanese language, Journal of American Academy of Business, 8, 1, 176-183, 2006.

方文昌; 張重昭; 林建煌; 汪志堅; 台灣行銷與消費者行為研究論文在國際頂尖期刊的發表現況, 行銷評論, 3, 2, 137-148, 2006.

耿慶瑞; 黃增隆; 汪志堅; 互動性對科技接受模式之影響─ 以政府入口網站為例, 2006.

Lo, Shao-Kang; Wang, Chih-Chien; Fang, Wenchang; Physical interpersonal relationships and social anxiety among online game players, CyberPsychology & Behavior, 8, 1, 15-20, 2005. (SSCI)

Wang, Chih-Chien; Hsu, Yahui; Fang, Wenchang; Acceptance of technology with network externalities: an empirical study of internet instant messaging services, Journal of Information Technology Theory and Application (JITTA), 6, 4, 4, 2005.

Lo, Shao-Kang; Wang, Chih-Chien; Fang, Wenchang; The exploratory research of on-line game consumer purchasing decision process and switching factors, Electronic Commerce Research, 3, 289-306, 2005.

Wang, Chih-Chien; Yang, Yann-Jy; Innovativeness and Mobile Phone Replacement: An Empirical Study in Taiwan, Asia Pacific Advance in Consumer Research, Seoul, Korea, 2005.

Chiu, Kuang-Hui; Fang, Wenchang; Wang, Chih-Chien; Using Mobile Communication Technology to Improve Automobile Consumers’ Values—A Location Based Commerce Case Study of Taiwan Yulon Nissan’s TOBE Service, Electronic Commerce Studies, 3, 1, 57-77, 2005.

Wang, Chih-Chien; Factors that influence the piracy of DVD/VCD motion pictures, Journal of American Academy of Business, 6, 1, 231-237, 2005.

駱少康; 汪志堅; 方文昌; 以訪談法探索線上遊戲消費者購買決策程序與轉換因素, Electronic Commerce Studies, 3, 3, 289-305, 2005.

汪志堅; 李欣穎; 來源可信度, 情感認同與涉入程度對網路謠言闢謠效果之影響, 管理學報, 22, 3, 391-413, 2005.

汪志堅; 盜版商品購買意願影響因素之研究: 以音樂雷射唱片為例, 行銷評論, 2, 4, 491-522, 2005.

方文昌; 歐陽傑; 汪志堅; 賴明政; 余強生; 翁頌舜; 吳祥華; 活化商學教育研習會, 2005.

Wang, Chih-Chien; Sender and receiver addresses as cues for anti-spam filtering, Journal of Research and Practice in Information Technology, 36, 1, 3月7日, 2004.

Wang, Chih-Chien; The influence of ethical and self-interest concerns on knowledge sharing intentions among managers: An empirical study, International Journal of Management, 21, 3, 370, 2004.

李欣穎; 汪志堅; 駱少康; 方文昌; 網路謠言的跨國傳播現象初探, 資訊社會研究, 5, 175-207, 2003.

方文昌; 汪志堅; 蘇永盛; 電子商務的研究主題分類: 以台灣地區的研究論文所進行之內容分析, Electronic Commerce Studies, 1, 1, 3月24日, 2003.

Jay, B Barney; 彭游; 黃營杉; 楊景傅; 汪志堅; 梁富梅; 高等策略管理, ISBN: 9789576094972, 2003.

黃營杉; 汪志堅; 研究方法, 台北: 華泰, 350-376, 2002.

汪志堅; 駱少康; 以內容分析法探討網路謠言之研究, Journal of Information, Technology and Society, 1, 131-145, 2002.

汪志堅; 駱少康; 網路上流傳謠言類型與特性研究, 2002.

耿慶瑞; 黃增隆; 汪志堅; 現有政府入口網站的使用狀況分析, 服務, 創新與績效-21 世紀電子化政府的願景研討會, 國立台北大學, 2002.

黃營杉; 汪志堅; Fred N, KerLinger &Howard B. Lee 著, 2002.

Truett, Lila J; Truett, Dale B; 賴明政; 汪志堅; 管理經濟學, 2001.

汪志堅; 賴明政; 消費者對電子佈告欄所流傳產品瑕疵謠言之態度, 2001.

汪志堅; 黃營杉; 消費者產品知識對網際網路上商品資訊搜尋量之影響, 企業管理學報, 51, 109-138, 2001.

Wang, Chih-Chien; Fang, Wenchang; Is Computer Network Retailing Trustworthy? A Survey of College Students' Perceptions in Taiwan, Pan-Pacific Management Review, 3, 1, 95-104, 1999.

汪志堅; 賴明政; 消費者對產品瑕疵謠言的態度---以一個電子佈告欄流傳謠言為例, 一九九九傳播管理新思潮研討會--傳播, 資訊與通信之整合會議實錄, 1999.

汪志堅; 破產成本對融資順位的影響, 1996.

汪志堅; [隆中對] 之經營策略剖析, 中國行政評論, 4, 2, 103-130, 1995.

Mao, Yu-Hsiang; Hung, Ko-Yu; Wen, Yean-Fu; Wang, Chih-Chien; Chiang, I-ping; Ho, Cheng-Hsun; WEB-BASED PTT INDECENT DISCOURSE SURVEY AND EVALUATION, .

Wang, Chih-Chien; Chen, Sheng-Yi; Using Header Session Messages to Filter-out Junk E-mails, .

Wang, Chih-Chien; SOCIAL ANXIETY AND DEPENDENCY IN ONLINE CHAT, .

Wang, Chih-Chien; Wang, Chih-Feng; ACADEMIC RESEARCH AND TECHNOLOGY DEVELOPMENT: AN EMPIRICAL STUDY FOR THE RELATION BETWEEN THE AMOUNT PATENTS AND ACADEMIC PAPERS, .

Wang, Chih-Chien; Jao, Hsiu-Man; COLLABORATION OF VIRTUAL AND PHYSICAL RETAILING-A CASE OF CONVENIENCE STORES AND ONLINE SHOPPING WEBSITE IN TAIWAN, .

Wang, Chih-Chien; Hou, Chin-Yi; LIFE DISSATISFACTION, SOCIAL ANXIETY, AND LONELINESS OF DEPENDENT ONLINE GAME PLAYERS, .

Wang, Chih-Yung; Wang, Chih-Chien; Benefits of Control, Individual Investors' Limited Rational Behavior, And Underpricing on the Initial Public Offerings of Equity Securities, .

Fang, Chen-Ling; Lee, Gu-Yuan; Tsai, Jason; Wang, Chih-Chien; THE INTENTION OF VACCINATION AGAINST RABIES IN TAIWAN: An Application of the Theory of Planned Behavior, .

Chen, Chien-Chang; Wang, Chih-Chien; Using Region Growing and Block Sampled Matching Strategies to Detect Copy-Move Forgery Duplicated Regions, 16 th International Conference on IT Applications and Management, 27, .